29 March 2017
Keynote speech "Innovating to Create Shared Value" at Honours Festival of the University of Applied Sciences
Nur America gave a keynote speech "Innovating to Create Shared Value" at the Honours Festival of the University of Applied Sciences in Utrecht. Creating shared value is the practice of creating economic value in a way that also creates value for society by addressing its needs and challenges. Creating shared value reconnects company success with social progress. Companies that align the critical needs of our society with their strategic goals and use that as a platform for innovation can grow, become more resilient, and have a better brand reputation. In her this lecture Nur America provided examples of how some companies are addressing social problems. The lecture was concluded with a discussion with the students triggered by the question “What challenges of the society you want to work on?”.