“Newness supported us with a structured approach to our new business development process. With Newness’s method and tools to  qualitatively assess the market segments we were able to effectively  evaluate new markets to find the best match for our offer and meet our business goals.  We increased our insights into certain markets through market knowledge of Newness. Nur America helped us in preparing for our strategic  dialogues with  potential customers and joined us in a customer visit in the target market.  As a partner in our business development efforts, Newness made a major contribution and helped us resolve our strategic approach to the market segment.”

Tony Edwards
SVP Corporate Marketing