News from 2021

29 July 2021

EDI GmbH and Newness enter into a collaboration to offer combined value propositions to accelerate digital transformation by streamlining strategy and practical implementation

German AI-based applications company EDI GmbH has entered into a collaboration with Dutch consultancy company Newness to offer combined value propositions to accelerate digital transformation by streamlining strategy, digitisation of processes and practical deployment of technologies like artificial intelligence, cloud technology, and data analytics.
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News from 2020

3 November 2020

Benelux Enterprise Awards for Newness: "Most Innovative SME Business Growth Consultancy - Netherlands"

Newness is among the 2020 winners of the Benelux Enterprise Awards of EU Business News website as:

"Most Innovative SME Business Growth Consultancy - Netherlands"
The research team at EU Business News casted their final judgment, based on various criteria such as: business performance, longevity, business growth, any significant innovations or feedback from stakeholders.
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10 March 2020

Newness is celebrating the 10th anniversary

Newness was founded on 8 March 2010, by its founder Nur America. This means we are celebrating our 10th anniversary.
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News from 2019

3 April 2019

Hannover Messe 2019 - This year 5G takes the central stage

Hannover Messe 2019 is stage to latest innovations. This year 5G takes the central stage. 5G with real-time data transmission, high security and low energy consumption makes the IoT finally mobile and will find its way into industrial applications.
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News from 2018

26 May 2018

Lecture at the Inauguration event at Grooa Inspiria Learning Center: “Need for innovation and collaboration in digital transformation era”

Nur America gave a lecture “Need for innovation and collaboration in digital transformation era” at the Inauguration event at Grooa Inspiria Learning Center. The digital transition brings both big challenges and new opportunities. Digital transformation involves developing digital capabilities, digitization of core business and moving to digital data-driven offerings and business models to create enhanced customer experiences.
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25 April 2018

Hannover Messe -  a global hotspot for the digital transformation of industry

Hannover Messe 2018 was stage to the latest developments in digital solutions in industry and once again underscored its reputation as a global hotspot for the digital transformation of industry.  Under the motto of "Integrated Industry – Connect & Collaborate", the trade show received a total of 210,000 and hosted a total of 5 800 exhibitors. Various technologies were showcased such as machine learning, artificial intelligence, industrial IT platforms,  the use of robots and autonomous systems in production and intralogistics.
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News from 2017

29 March 2017

Keynote speech "Innovating to Create Shared Value" at Honours Festival of the University of Applied Sciences

Nur America gave a keynote speech "Innovating to Create Shared Value" at the Honours Festival of the University of Applied Sciences in Utrecht. Creating shared value is the practice of creating economic value in a way that also creates value for society by addressing its needs and challenges. Creating shared value reconnects company success with social progress. Companies that align the critical needs of our society with their strategic goals and use that as a platform for innovation can grow, become more resilient, and have a better brand reputation.
read more

30 January 2017

Is your startup investor ready?

You need funding for your startup to develop your prototype further, start production or launch marketing activities. You are looking for potential sources of funding, but is your startup Investor Ready?

Investor Readiness means understanding the key points investors want to know about your business so that they can decide if they want to invest in your business. In order to increase the chances for a funding round, you need to understand the criteria of the investors well. Investors use these criteria to assess your business opportunity.
read more (only available in Dutch)


13 January 2017

Newness participates to the Nlgroeit initiative

Newness participate to the Nlgroeit initiative bu offering a workshop on Business Model Innovation (take a look at our training page). Nlgroeit is a public-private partnership between the Ministry of Economic Affairs, NLevator and the Chamber of Commerce.

The objective of this initiative is to increase the growth potential of SMEs in the Netherlands.

The platform helps Nlgroeit entrepreneurs in realizing their growth by facilitating them to find the ideal match with a mentor, training and other services that can contribute to their growth.
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News from 2016

28 September 2016

The lecture of Nur America at Bits&Chips Smart Systems 2016 conference is available online to download.

Internet of services: game change in service business models

IoT devices have changed environments into internet-based environments using mobility and cloud technology that enable new forms of applications integrated with added value as an internet of services. IoT sensors at a few dollars a time connected through the internet help to collect data, but real value to a user is in hiding the IoT’s complexity and providing the required value by incorporating useful information. Interesting examples in monitoring will be revisited.


1 March 2016

Guest Lecture at TIAS School for Business and Society: “Journey from idea to a successful company”

This lecture will take you through a journey from a business idea to a successful company. You will go through the steps of generating new business ideas and testing their viability, discovering the market potential, developing the commercial strategy, planning the business, and attracting the investors. The secret behind successful entrepreneurship will be discussed to know where you are going in business and how you are going to get there by making the right decisions and navigating around pitfalls.
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News from 2015

15 December 2015

Successful Investor Readiness Training and Follow-up session

The Investor Readiness Training for Medtech startups at Brightlands Maastricht Health Campus is successfully completed.
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23 November 2015

Investor Readiness Training

Newness organizes together with Allianta an Investor Readiness Training for Medtech startups at the Brightlands Maastricht Health Campus on 23 November and 15 December.
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08 June 2015

Newness participates to the Data Room network of Bright Move

Newness joined the Data Room network of Bright Move beginning of 2014. The objective is to support entrepreneurship and advise companies that are part of Bright Move

Newness has contributed to the Data Room Update for June 2015 with an article on "How to increase your chances of success in a financing round?" (only in Dutch).
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News from 2014

27 October 2014

Food and high-tech many: a good match?

Cooperation between food and high-tech industry will lead to development and increased export of smart systems in the primary production and food processing. Nur America of Newness contributed to the survey of the Food & Nutrition magazine for an industry barometer that paints a picture of the opportunities for both sectors.
read more
(only available in Dutch).


21 March 2014

Newness participates to the Working Group High-Tech Business in Germany

The strong high-tech ecosystem in the Netherlands has a track record in developing high mix, high complexity and low volume applications. The unique form of cooperation between high-tech suppliers makes developing, maintaining and sharing information easier, and increases the optimal operation of the high-tech value chain.
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News from 2013

30 October 2013

Second Green Transition Event on 30 October 2013

Newness is one of the organizers of the second Green Transition Event. Green Transition Events are about sustainable entrepreneurship en building a platform with entrepreneurs who are busy with green transition. After the success of the first event, we are organizing the second event. The theme “sustainable processes and value chains in Agri & Food” is chosen for the program this time.(only available in Dutch).
read more

26 june 2013

Column in LINK Magazine (June 2013): ‘How do we get more OEMs?’

Nur America’s column in the LINK Magazine (June 2013, number 3, volume 15,, on a balanced combination of essential elements that increase the chance for success for new OEMs. (only available in Dutch).
read more

18 june 2013

Impressions from First Green Transition Event on 18 June 2013

The first "Green Transition Event" on 18 June 2013 was very successful. The speakers Rob Bogaarts, Districts Manager Woonbedrijf Eindhoven, and Boele de Bie, CEO and Intivation In2care, told about their approach to realize a transition to on one hand to sustainable neighborhoods and on the other side to sustainable products and business.
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18 June 2013

First Green Transition Event on 18 June 2013

Newness is one of the organizers of an interesting meeting on sustainable entrepreneurship. We would like to set up a platform for entrepreneurs who are busy with green transition. The participants will obtain insights into the development in this area, get inspired and exchange experiences with other entrepreneurs.
read more (in Dutch)


6 March 2013

More innovation in Agri & Food by collaborating in a new ecosystem

Nur America of Newness gave a presentation on innovation through collaboration in an ecosystem at the “Automation in Agri & Food” event of van Mikrocentrum on 6 March 2013.
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4 February 2013

The Grean Deal Brabant for cooperation on energy transition is signed

In the context of Smart Energy Regions on 4 February at the TU/e the Green Deal Brabant is signed by municipalities, companies, social organizations and research institutions in Brabant. Smart Energy Regions is an initiative to realize an energy transition in the province of North Brabant
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News from 2012

14 November 2012

Column in Mechatronica & Machinebouw Magazine (14 November 2012): ‘More innovation needed in food manufacturing’

Nur America’s column in the Mechatronica & Machinebouw Magazine, on the innovations needed to keep the food industry competitive (only available in Dutch).
Read more

7 November 2012

Newness contributed to the Dutch Design Week Trend Book 2012

Newness was asked to contribute to the fourth edition of the yearly Trend Book of the Dutch Design Weeks 2012, in which the trends and ideas for the future are compiled. Take a look at our contribution in the chapter “Technology” on page 112.
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20 September 2012

Newness joined the community of Green Tree Sustainability Management

The goal of Green Tree is to build a community where expertise and knowledge are shared on sustainability topics. Newness interacts and collaborates with people who are passionate about  sustainability.

23 May 2012

Column in Mechatronica Magazine (23 May 2012): ‘High-tech eco system example for the food industry’

Nur America’s column in the Mechatronica Magazine, on how the high-tech industry profits of the uniquely close network and strong regional cooperation (only available in Dutch).
Read more

News from 2011

Article in Food & Nutrition, volume 3, number 3, about stimulating cooperation between high-tech and food companies

Newness investigated, in assignment from Brainport Development, the possibilities to stimulate cooperation between high-tech and food companies
Read more

News from 2010

Newness is an Associate of Point-One.

The Point-One Annual Event 2010 took place on October 6 where the participants contributed to shaping the annual plan for 2011. The Point-One R&D and Ecosystem innovation program covers the main areas of High Tech Systems and Materials.

Newness participates to the Our Common Future 2.0 project.

Our Common Future 2.0 project - Roadmaps for our Future Society
The goal of the OCF 2.0 Project is to develop with a group of two to three hundred people in a short span of time an inspiring vision for  the  society of tomorrow.

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