26 May 2018

Lecture at the Inauguration event at Grooa Inspiria Learning Center: “Need for innovation and collaboration in digital transformation era”

Nur America gave a lecture “Need for innovation and collaboration in digital transformation era” at the Inauguration event at Grooa Inspiria Learning Center. The digital transition brings both big challenges and new opportunities. Digital transformation involves developing digital capabilities, digitization of core business and moving to digital data-driven offerings and business models to create enhanced customer experiences. These innovations, to deliver what the customer needs, require collaboration between the departments of the company, with an ecosystem of partners and with the end customer in an interactive way. Collaboration improves organizational agility to respond more effectively to new opportunities and makes the organization fit for the future. On the other hand, collaboration involves change, both organizational and cultural, to harness the full potential that the digital era has to offer. It requires companies to think, communicate, act differently, and share to position themselves for competitive advantage in the digital era.