1 March 2016
Guest Lecture at TIAS School for Business and Society: “Journey from idea to a successful company”
Abstract: “This lecture will take you through a journey from a business idea to a successful company. You will go through the steps of generating new business ideas and testing their viability, discovering the market potential, developing the commercial strategy, planning the business, and attracting the investors. The secret behind successful entrepreneurship will be discussed to know where you are going in business and how you are going to get there by making the right decisions and navigating around pitfalls.”
The lecture was given to the full-time MBA students of TIAS School for Business and Society. There is increasing interest among the MBA students for entrepreneurship and starting own business. Some already have experience with startups. During the lecture there was interaction on steps of generating business. After the lecture stimulating discussions took place on experiences and potential plans on startups.